WHY INVEST IN PROMOTIONAL PRODUCTS?
Looking for a sure way to increase your sales and increase your brand identity? There’s no better, more cost-effective way to do so than through promotional products. Research shows advertising specialties not only increase sales and leads, they create goodwill, build brand awareness, and have strong return on investment. Promotional products, screen printed t-shirts and tote bags, and custom embroidery are all perfect marketing tools for any business. They can be used to market almost any item, as business gifts, in customer retention programs and for customer acquisition. With endless possibilities to choose from, almost anything can be imprinted with your company logo or name which leaves a long-lasting impression of you, your message, and your brand.
PROMOTIONAL PRODUCTS INCREASE SALES MORE THAN ANY OTHER MEDIA
Business leaders everywhere know how much impact promotional products can have and now there’s research to back up what so many already know: promo products deliver a better Cost Per Impression than virtually any other media. According to a new ground breaking study of thousands of business people, 60% of the participants did business with the advertiser after receiving an ad specialty, such as a branded pen or key chain. Of those who hadn't done business with the advertiser yet, almost one quarter said they were more likely to do business with them in the future. On top of that, 41% say there were left with a ‘favorable’ impression of the advertiser and virtually none had negative feelings. Can you say that about any other form of advertising? Getting the most sales you can for your money is one of the best reasons to rely on promotional products.
MORE REASONS TO INVEST IN PROMOTIONAL PRODUCTS
If driving sales isn't reason enough to use promotional products, consider this: 83% of customers remember the business who gave them an ad specialty item. That kind of brand recall is hard to find anywhere else. Another reason why ad specialties are a key to successful marketing: the typical product is kept for 12 months and many are used by your customers every business day. In fact, 58% of consumers keep a promotional item anywhere from 1 to 4 years. That frequent exposure will ensure that your company will be remembered when the customer chooses who to purchase from in the future.
WAYS TO USE PROMOTIONAL PRODUCTS
Promotional products can increase your brand awareness whenever you give them away, whether it’s at a trade show or as a bonus to any purchase. They make excellent business gifts for giving to your best customers or to prospects who you hope will become future customers. Used as part of a comprehensive customer retention program, promotional products can ensure that your message is always in the hands of your customer, or right within eyesight. Consider the power of branded desk accessories or calendars that customers look at every day for a lasting reminder of the services you have to offer. Promotional products can even be used as excellent gifts for employees. Every time your staff uses those items when they are away from work, it provides another opportunity to share your message.
PROMOTIONAL PRODUCTS BUILD ORGANIZATIONS AND PROMOTE EVENTS
Promotional products can be used for more than just driving sales. They can also be an excellent way to promote a club, event or activity. Our experts will help you find the best and most unique items for branding your organization. Do you have a big event coming up? We can help you find the best way to promote that event and leave a lasting impression. With our wide array of products, there’s always something perfect for every occasion. Whether it’s a fundraiser, company event, or a club activity we have imprinted products that will be perfect for your needs.